Vol. 5, Issue 2, Part A (2023)

This study explores regional perceptions of digital media’s role in cultural globalization and its impact on the preservation of local traditions. The research investigates how digital media, including social media, blogs, and streaming platforms, influences local cultural practices across different regions, namely the Village, Suburban, Metropolitan, City, and Countryside areas. Utilizing a mixed-methods approach, the study combines quantitative surveys and qualitative interviews to capture a comprehensive view of regional attitudes towards digital media’s impact on tradition preservation. The quantitative analysis reveals that the Village region has the most positive perceptions, with 40% of respondents viewing digital media as beneficial for cultural preservation, while the Suburban region shows the highest levels of negative perceptions, with 15% strongly negative and 20% negative responses. Qualitative findings support these results, indicating that the Village region sees digital media as a tool for celebrating and sharing local traditions, whereas the Suburban region expresses concerns about its potential to undermine cultural heritage. These regional differences underscore the complex role of digital media in cultural globalization, highlighting both its potential to support tradition preservation and the challenges it poses. The study provides insights into the varied impacts of digital media on local traditions, offering a nuanced perspective on cultural globalization.