Vol. 7, Issue 2, Part D (2025)

This study investigates how important consumer education is to improving the efficacy of India's consumer protection legislation. India has a strong legal system, including the Consumer Protection Act of 2019, but a large consumer knowledge gap prevents it from reaching its full potential. Many customers are not aware of their legal rights, accessible remedies, or complaint filing procedures. Due to their ignorance, they are susceptible to deceptive advertising, unethical business practices, and service provider exploitation ^[1]. According to the abstract, a knowledgeable customer is one who is empowered to make wise decisions and stand up for their rights. It emphasizes how, as opposed to being only a reactive strategy to resolve complaints, consumer education may be used as a proactive tool to avoid conflicts. Education can change consumers from passive consumers of goods and services into active market participants by educating them about quality standards, safety laws, warranty terms, and fair pricing ^[2]. The study looks at current consumer awareness campaigns that Indian governmental and non-governmental groups have launched. It highlights their advantages and disadvantages and suggests a multifaceted strategy to increase these initiatives. This entails working with community leaders and civil society organizations to carry out grassroots campaigns, incorporating consumer rights education into school curricula, and using digital platforms and social media to reach a larger audience ^[3]. The study comes to the conclusion that making a sizable investment in consumer education is both economically necessary and socially beneficial. India can build a more open, competitive, and equitable market by encouraging a culture of informed consumption. This would ultimately enhance the nation's consumer protection laws and support long-term economic progress. The abstract seeks to make a strong argument for legislators to make consumer education a top priority and the cornerstone of their approach to consumer protection.